Date Published 06 September 2012
DPG traffic surge continues into 2012
The number of visits to the Digital Property Group's (DPG) portals during the first quarter of 2012 totalled 18.2 million each month, a 20% increase over 2011, latest figures show.
Also, the number of email and phone leads driven by its sites (FindaProperty.com, PrimeLocation.com and Globrix.com) to customers rose by 40% over the same period, equating to an average of 28 enquiries per minute.
And looking at FindaProperty.com alone so far this year, visits to the site grew faster than other leading property portals, including Rightmove, figures from leading media research comScore reveal2.
Sheraz Dar, Marketing Director, DPG, says:
"Over the past year DPG's advertising investment accounted for over half of the total among the major portals and both PrimeLocation.com and FindaProperty.com were on TV during the first 3 months of 20123. This has helped create a sustained increase in visits and enquiries that's been building now for many months and we are delighted our customers are seeing the real, tangible benefits of investing in us."
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